Forest City Vision, LLC  |  visiontherapycleveland.com

Effective Date: April 23, 2026

Forest City Vision, LLC (“Forest City Vision,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect information when you visit visiontherapycleveland.com (the “Site”), contact us, complete a form, or communicate with us by phone, text message, or email.

By using our Site or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information that you provide directly to us, as well as information automatically collected when you use our Site.

Information You Provide

• Name, email address, mailing address, and phone number
• Date of birth, patient or caregiver information, and information about visual symptoms or concerns submitted through our forms or symptom checklist
• Appointment requests, scheduling details, and patient intake information
• Messages or questions you send to us through our contact form, chat widget, email, or SMS
• Insurance information, payment details, and any other information you choose to provide

Information Collected Automatically

• Device and browser information, IP address, and general location data
• Pages visited, time spent on the Site, referring URLs, and interaction data collected through cookies and similar technologies
• Analytics data used to improve our Site and understand how visitors use it

Protected Health Information

As a healthcare provider, certain information you share with us may qualify as Protected Health Information (“PHI”) under the Health Insurance Portability and Accountability Act (“HIPAA”). PHI collected in the course of providing care is handled in accordance with our Notice of Privacy Practices, which is provided separately to patients and available upon request.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To schedule, confirm, reschedule, or remind you of appointments
• To respond to inquiries, provide customer service, and send service-related communications
• To provide optometric and vision therapy services and coordinate care
• To process payments and manage billing and insurance
• To send appointment reminders, care updates, and practice communications by phone call, text message (SMS), or email, when you have provided consent
• To operate, maintain, and improve the Site and our services
• To comply with legal obligations and protect our rights

3. SMS Text Messaging Program

When you provide your mobile phone number and consent to receive text messages from Forest City Vision, LLC, you are opting in to receive SMS messages from us at the number you provided.

Program Description

Our SMS program may include appointment reminders, appointment confirmations, scheduling updates, follow-up care messages, intake instructions, patient service notifications, and responses to inquiries you send us.

Message Frequency

Message frequency varies based on your interactions with our practice.

Message and Data Rates

Message and data rates may apply for any messages sent to you from us and to us from you. Contact your wireless provider if you have questions about your text or data plan.

How to Opt Out

You can opt out of our SMS program at any time by replying STOP to any text message you receive from us. After you send STOP, you may receive a confirmation message acknowledging that you have been unsubscribed, and you will not receive further SMS messages from us. If you want to join again, you may sign up as you did the first time.

How to Get Help

If you need assistance with our SMS program, reply HELP to any text message you receive from us, or contact us directly at the number or email address listed in the “Contact Us” section below.

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages.

SMS Data Sharing and Consent

Your SMS opt-in and consent records are kept private and will never be transferred to third-party marketers.

4. How We Share Information

We do not sell your personal information, and we do not share your mobile phone number or SMS opt-in data with any third parties or affiliates for marketing or promotional purposes.

We may share information in the following limited circumstances:

• Service providers who perform functions on our behalf, such as hosting, appointment reminder and messaging platforms, email delivery, analytics, payment processing, and practice management software, under confidentiality obligations and only for the purpose of delivering services to you
• Healthcare partners involved in your care, including referring providers and insurance carriers, consistent with HIPAA and our Notice of Privacy Practices
• Legal and safety purposes, including when required by law, subpoena, court order, or other legal process, or to protect the rights, property, or safety of Forest City Vision, our patients, or others
• Business transactions, such as a merger, acquisition, or sale of assets, in which case the information shared would continue to be protected under the terms of this Privacy Policy

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to help the Site function properly, analyze how the Site is used, and improve the visitor experience. You can control cookies through your browser settings. Disabling cookies may affect how parts of the Site work.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or electronic storage is fully secure, and we cannot guarantee absolute security.

7. Children’s Privacy

Our practice provides vision therapy services to patients of all ages, including children. Information about minor patients is provided by a parent or legal guardian and is treated as part of the patient record, subject to HIPAA and applicable state laws.

Our Site is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through our Site. If you believe a child has provided us with personal information through the Site, please contact us so we can remove it.

8. Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict how we use your information, and the right to withdraw consent to receive SMS or email communications.

California residents have additional rights under the California Consumer Privacy Act (CCPA) and related laws, including the right to know what personal information we collect and to request deletion. We do not sell personal information.

To exercise any of these rights, contact us using the information in the “Contact Us” section below. You can also opt out of SMS messages at any time by replying STOP, and unsubscribe from marketing emails by using the unsubscribe link in any email.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any third-party site you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. Your continued use of the Site or our services after changes take effect constitutes acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions about this Privacy Policy, our SMS program, or your personal information, please contact us: